D Mart Franchise Cost in India: Investment, Requirements & Profit Explained (2025)
- Prashant Yadav
- Jun 17
- 5 min read
India’s retail revolution has seen the emergence of many giants, but none have dominated quite like D Mart. Known for its value-for-money model, D Mart is a household name that shoppers trust. With its growing popularity, many entrepreneurs are eager to partner with the brand—but here’s the big question: Can you open a D Mart franchise? If yes, what’s the D Mart franchise cost in 2025?
Let’s explore the investment requirements, profit potential, eligibility, and reality behind owning a D Mart outlet.

🏪 What is D Mart?
D Mart is a chain of hypermarkets founded in 2002 by Radhakishan Damani, one of India’s most respected stock market investors. The stores are operated by Avenue Supermarts Ltd., headquartered in Mumbai.
D Mart stores offer a wide range of daily essentials:
Groceries
Clothing
Kitchenware
Toiletries
Home appliances
The brand is known for low prices, bulk discounts, and massive variety, making it the go-to destination for budget-conscious Indian families.
❓Can You Take a D Mart Franchise?
Here’s the key insight: D Mart does not offer a traditional franchise model.
Unlike other retail chains, D Mart operates under a company-owned and company-operated (COCO) model. That means all D Mart stores are owned, managed, and controlled directly by Avenue Supermarts Ltd.
❗ Important: You cannot own a D Mart store through franchising. However, there are other opportunities to partner with D Mart, especially if you own real estate.
🏗️ Alternative Partnership: Lease Your Property to D Mart
Although you can’t become a D Mart franchise owner, you can partner with D Mart by leasing commercial space.
✅ D Mart is actively looking for:
Commercial properties for lease (10,000–50,000 sq. ft.)
Locations in tier-1, tier-2, and fast-growing tier-3 cities
Road-facing plots with good footfall
If you own or can acquire such a property, D Mart might rent your location, pay you monthly lease income, and handle store setup and operations themselves.
📞 How to Lease Property to D Mart?
If you're interested in leasing your property, follow these steps:
Step 1: Prepare Property Details
Area, address, ownership papers
Photos and layout
Nearby landmarks and accessibility
Step 2: Submit Proposal
Send details via email to: property@dmartindia.com Or visit: https://www.dmartindia.com/
Step 3: Site Visit & Evaluation
If your property fits D Mart’s criteria, their team will reach out, conduct a site visit, and discuss terms.
💼 D Mart Business Model (How They Operate)
Understanding D Mart’s business strategy helps explain why they don’t offer franchises:
1. Low-Cost Leadership
They focus on cost efficiency, bulk purchasing, and minimal operational overhead to keep prices low.
2. Owned or Leased Stores
Most stores are either owned or long-term leased, ensuring full operational control.
3. In-House Supply Chain
They run a tight supply chain, eliminating middlemen and ensuring maximum profit margins.
💰 How Much Would a D Mart Franchise Cost (If They Offered It)?
While D Mart doesn’t franchise, let’s explore a hypothetical investment model for understanding purposes:
Expense Head | Estimated Cost (₹) |
Franchise Fee | ₹5–10 Lakhs |
Store Setup (Interiors, Fixtures) | ₹1–2 Crores |
Inventory | ₹50 Lakhs – ₹1 Crore |
Staff Hiring & Training | ₹5–10 Lakhs |
Licensing & Misc. | ₹5 Lakhs |
📌 Estimated Franchise Investment: ₹2–3.5 Crores (if franchising were available)
This gives you an idea of the scale required to match D Mart’s brand and operations.
🧠 Why D Mart Doesn’t Offer Franchises
There are strategic reasons for this:
✅ Brand Control
They want to ensure a consistent shopping experience and pricing across all outlets.
✅ Economies of Scale
Centralized procurement and management help D Mart offer unbeatable pricing.
✅ Customer Trust
People trust D Mart for its reliability and company-operated model.
💸 D Mart Profit Model (As a Real Estate Partner)
If you lease your property to D Mart, here’s how you could earn:
🔹 Monthly Lease Income
₹1.5 – ₹3 per sq. ft. depending on city and footfall
For a 20,000 sq. ft. property, you may earn ₹3–6 Lakhs per month
🔹 9–12% Annual ROI
This depends on your land value and rental agreement.
It’s a safe, long-term investment option, especially in Tier-2 and Tier-3 cities.
📄 Requirements to Partner with D Mart (Lease Model)
If you want to rent your property to D Mart, here’s what they look for:
Requirement | Details |
Size | 10,000 – 50,000 sq. ft. |
Location | High footfall areas, near residential clusters |
Parking | Must have ample parking space |
Accessibility | Preferably ground floor or escalator-ready |
Documentation | Clear land title and ownership documents |
📌 Note: You don’t need to manage operations or staff—they handle everything.
📍 Best Locations to Attract D Mart Interest
If you own land in these areas, you have a higher chance:
Tier-2 & Tier-3 cities (Nagpur, Nashik, Rajkot, Guntur, Varanasi)
Growing suburbs of metros (Thane, Noida Extension, Whitefield)
Near upcoming highways, metros, or townships
D Mart is aggressively expanding into non-metro markets in 2025.
🧾 D Mart Franchise vs Other Retail Franchises
Feature | D Mart (COCO Model) | Big Bazaar (Before) | Reliance Smart |
Franchise Option | ❌ No | ✅ Yes (Earlier) | ❌ No |
Investment | ₹2–3 Cr (Hypothetical) | ₹30–60 Lakhs | Company Operated |
Profit Control | Company Managed | Franchisee | Company Managed |
Expansion Model | Slow but stable | Aggressive | Rapid with own funding |
📊 Is It Worth Trying to Start a Similar Business?
If you're inspired by D Mart but still want a retail franchise, here are alternatives:
✅ Franchise-Like Models:
Reliance Fresh Partner Store
Spencer’s Retail (Contact-based opportunity)
Easyday Club by Future Retail
These offer entry points into retail without full ownership burdens.
🧠 Pro Tips for Investors
Buy Land Near Urban Expansions – D Mart may approach you in 2–3 years
Develop Commercial-Ready Property – Include basement, lift, and parking
Use Real Estate Forums – To list your property for leasing options
Explore Similar Franchise Retail Chains – BigBasket, Reliance JioMart kirana models are growing fast
Explore More:- Jio Mart Franchise cost
📌 Conclusion
While D Mart doesn’t offer a franchise in the traditional sense, it does provide a massive opportunity to those with the right property. The D Mart franchise cost may be hypothetical, but leasing to them is a low-risk, high-stability investment.
So, if you’re someone who:
Owns commercial property
Wants stable monthly income
Doesn’t want the hassles of running a retail store
...then leasing to D Mart might be your perfect opportunity in 2025.
🙋♂️ Frequently Asked Questions (FAQs)
1. Can I own a D Mart franchise in India?
No, D Mart does not offer franchises. All stores are company-owned and operated.
2. How much does D Mart pay for leased property?
It depends on the city and size but usually ranges from ₹1.5 – ₹3 per sq. ft.
3. How can I approach D Mart for leasing?
Send property details to property@dmartindia.com or fill the form on their website.
4. Is D Mart expanding in 2025?
Yes, especially in Tier-2 and Tier-3 cities. They continue to open new outlets across India.
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