🥟 Wow! Momo Franchise Cost in 2025: Investment, Profit & Full Guide

India’s street food scene has evolved over the years, and one brand that’s stood out in this transformation is Wow! Momo. From steaming momos to fusion snacks like momo burgers and chocolate momos, this brand has redefined how Indians enjoy their favorite dumplings.

If you're looking to invest in a growing QSR (Quick Service Restaurant) business, the Wow! The Momo franchise could be your golden ticket. But before you jump in, let’s break down the most asked question: What is the Wow Momo franchise cost?

In this blog, we’ll dive into everything you need to know — from investment breakdown to profit margins, franchise requirements, and how to apply.

🧠 About Wow! Momo: A Quick Overview

Founded in 2008 by two young entrepreneurs — Sagar Daryani and Binod Homagai — Wow! Momo started as a small kiosk in Kolkata. Fast forward to 2025, the brand boasts over 800+ outlets across India and even expanded into cloud kitchens and sister brands like Wow! China.

With its unique take on momos and a massive customer base, it’s become one of India's most successful homegrown QSR chains.

💸 Wow Momo Franchise Cost: Complete Investment Breakdown

Now, let’s get to the main point — how much money is needed to start a Wow! Momo franchise in 2025?

🏷️ Approximate Investment Required:

Investment Item	Estimated Cost (INR)
Franchise Fee	₹8 – ₹10 Lakhs (one-time)
Interior Setup & Equipment	₹10 – ₹15 Lakhs
Initial Raw Material	₹1 – ₹2 Lakhs
Branding & Signage	₹1 Lakh
POS & Billing System	₹50,000 – ₹75,000
Miscellaneous (Licensing, etc.)	₹50,000 – ₹1 Lakh

💰 Total Estimated Investment: ₹20 – ₹30 Lakhs

📍 Note: The investment may vary based on store format (kiosk, food court, dine-in) and location (metro vs tier-2 cities).

🏪 Store Formats Offered by Wow! Momo

Wow! Momo offers multiple store formats that cater to different investment levels:

1. Kiosk Model (Small Outlets)

• Setup Area: 100 – 150 sq. ft.

• Investment: ₹20 – ₹22 Lakhs

• Ideal for malls, airports, and food courts

  
  

2. QSR/Takeaway Model

• Setup Area: 200 – 400 sq. ft.

• Investment: ₹25 – ₹28 Lakhs

• Popular in high footfall areas and markets

  
  

3. Dine-in/Full-Fledged Restaurant

• Setup Area: 400 – 800+ sq. ft.

• Investment: ₹30 – ₹35 Lakhs+

• Includes seating, décor, kitchen space

✅ Choose a format based on your city’s demand, budget, and available space.

📈 Profit Margin & ROI from Wow Momo Franchise

Now comes the second-most asked question: Is it profitable?

💵 Average Monthly Revenue

Location Type	Avg. Monthly Sales (Approx)
Metro City (High Footfall)	₹5 – ₹7 Lakhs
Tier 2 City	₹3 – ₹5 Lakhs
Small Town	₹2 – ₹3 Lakhs

💰 Profit Margin

Wow! Momo offers an average profit margin of 18% to 22% after all expenses, including rent, salaries, and raw material.

⏳ ROI & Payback Period

Most franchise owners recover their investment in 18 to 24 months with consistent business performance.

📝 Requirements to Start a Wow! Momo Franchise

Before applying, ensure you meet these basic requirements:

✅ Space Requirement:

• Minimum 100 sq. ft. (for kiosk)

• Prime location with high footfall (mall, station, market, food court)

✅ Skills & Experience:

• Prior F&B experience is a plus but not mandatory

• Basic understanding of customer service & hygiene

• Willingness to follow brand SOPs

  
  

✅ Legal Documents:

• PAN Card, Aadhaar Card

• Business registration (GST optional initially)

• Shop rental/ownership proof

• FSSAI license & local permits (assisted by Wow! Momo)

  
  

📋 How to Apply for Wow Momo Franchise?

Follow these steps to begin your franchise journey:

🛠️ Step-by-Step Application Process:

1. Visit the Official Website: Go to https://www.wowmomo.com

2. Fill Out the Franchise Form: Look for the “Franchise” or “Partner With Us” section

3. Submit Required Info:

   • Name

   • Contact Number

   • Email

   • Location

   • Store size (if available)

4. Initial Screening: The franchise team will review your application and call you for further discussion.

5. Site Visit & Final Approval: If the location is approved, they’ll guide you through the setup process.

6. Agreement & Onboarding: You sign the agreement, complete training, and start the outlet setup.

📞 Alternate Contact: You can also email franchise@wowmomo.com or call their corporate office for faster response.

🧑‍🍳 Training & Support from Wow! Momo

The brand offers end-to-end franchise support, including:

• Staff training (kitchen & counter)

• Store design and layout planning

• Inventory & raw material supply

• POS system setup

• Branding and local marketing

• Standard Operating Procedures (SOPs)

  
  

📍 Ideal Locations for Wow Momo Franchise

You can set up a Wow! Momo outlet in:

• Shopping malls

• Airports & railway stations

• College campuses

• Food courts & multiplexes

• Busy market areas or IT parks

💡 Location is key. Places with youth, office workers, and urban footfall perform the best.

🔁 Wow Momo vs Other Food Franchises

Brand	Investment (INR)	Profit Margin	Franchise Type
Wow! Momo	₹20 – ₹30 Lakhs	18% – 22%	QSR/Kiosk/Dine-in
Dominos	₹30 – ₹50 Lakhs	15% – 20%	Delivery/Takeaway
Chai Sutta Bar	₹12 – ₹18 Lakhs	20% – 25%	Kiosk/Small Café
Haldiram	₹30 Lakhs+	15% – 22%	Retail/Food Court
Burger Singh	₹15 – ₹25 Lakhs	18% – 23%	Kiosk/QSR

⚠️ Things to Consider Before Investing

• 📍 Choose a high-footfall area

• 💰 Be ready for 6–12 months of low-to-moderate sales in the beginning

• 📋 Stick to the brand guidelines strictly

• 🧾 Keep licenses and permits up to date

• 🛠️ Allocate funds for marketing and staff salaries

Explore More:- Food Companies in India

🙋 Frequently Asked Questions (FAQs)

Q1. Is Wow! Momo a profitable franchise? ✅ Yes. With the right location and consistent operations, you can expect 18–22% profit margins.

Q2. What is the Wow Momo franchise fee? 💰 The franchise fee is approx. ₹8–10 lakhs (one-time, non-refundable).

Q3. How long will it take to recover my investment? ⏳ Typically, within 18–24 months if managed well.

Q4. Can I open Wow Momo in a small town? 🌍 Yes, but location selection will depend on footfall, competition, and demand.

Q5. Is raw material supplied by the company? 🥘 Yes, Wow! Momo provides raw material and controls the quality.

🏁 Final Thoughts

If you’re looking to enter the Indian food franchise space with a trendy, high-demand product, the Wow! Momo franchise is a promising option. With a reasonable investment, solid support, and a loyal customer base, it’s a great venture for entrepreneurs wanting to tap into India's growing QSR market.

Whether you're a food enthusiast, an investor, or a first-time entrepreneur — now might be the perfect time to say "Wow!" to this opportunity.